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Privacy Policy

Purple Realty ("we," "our," or "us") is a commercial real estate brokerage brand operated by Superloop Consulting Services Pvt. Ltd. Purple Realty respects your privacy. This policy explains how we collect, use, and protect your personal data when you use our services, website (www.purple-realty.com), or interact with our ads on third-party platforms.

1. Information We Collect

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We collect data from:

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A. Direct Interactions

  • Contact details (name, email, phone) via forms, calls, or emails.

  • Property preferences (budget, location, type).

  • Payment details (processed securely via Razorpay/PayU).

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B. Automated Technologies

  • Cookies: Session, analytics (Google Analytics), and preference cookies.

  • IP Address, device type, browser for security and analytics.

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C. Third Parties & Ads

When you engage with our ads on Facebook, LinkedIn, Google Ads, etc., we may receive:

  • Profile name, contact details (if shared via lead forms).

  • Ad interaction data (clicks, demographics) via Meta Business Suite/Google Ads.

  • Publicly available data (property records, business directories).

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2. How We Use Your Data

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We use your information for the following purposes:

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A. To Provide Our Services

  • Match you with suitable commercial properties (offices, retail spaces, etc.).

  • Facilitate lease agreements and transactions.

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B. To Communicate With You

  • Respond to your inquiries and requests.

  • Send property updates and recommendations.

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C. To Improve Our Services

  • Analyze website usage to enhance user experience.

  • Optimize our marketing campaigns.

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D. For Marketing & Advertising

  • Send promotional emails (you can unsubscribe anytime).

  • Show you relevant ads on social media and other platforms.

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E. For Legal & Security Purposes

  • Comply with legal obligations (e.g., tax laws).

  • Prevent fraud and unauthorized access.

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Legal Basis for Processing

  • Contractual Necessity: To fulfill our services when you inquire or lease a property.

  • Legitimate Interest: To improve our services and prevent fraud.

  • Consent: For marketing emails and ad targeting (you can withdraw anytime).

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3. Data Retention


We retain your data for:

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  • Active leads: 3 years after last contact.

  • Closed deals: 7 years (for tax/legal compliance).

  • Ad interactions: 2 years (unless deleted sooner).

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Request deletion anytime by emailing [bonny@purple-realty.com].

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4. Data Sharing & Disclosure

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We may share data with:

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  • Property owners/landlords to facilitate deals.

  • Legal authorities if required by law (e.g., court orders).

  • Third-party vendors (CRM tools, ad platforms) under confidentiality agreements.

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Note: We never sell your data.

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5. Your Rights (Under Indian Law & GDPR)

 

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6. Data Security

 

 

  • SSL encryption, firewalls, and access controls.

  • Regular security audits.

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7. International Data Transfers

 

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Data may be processed via tools like Google Analytics/Meta (servers outside India). We ensure compliance with applicable laws.

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8. Policy Updates

 

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Changes will be posted here. Continued use constitutes acceptance.

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9. Grievance Redressal Officer

 

 

In the event that you have a grievance regarding our privacy policy or data usage practices, you may reach out to our Grievance Redressal Officer at the details below: Email: bonny@purple-realty.com

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